Our Story

Our History Goes Way back.


We’re so grateful you took a moment to learn more about our story.

Rooforia was born out of a dream into a business we’re truly proud of! 

Sarah & Jorge

Sarah & Jorge

A Proud History

Our history in the construction industry goes way back in time to a small little town in the central state of Guanajuato, Mexico. Jorge's grandfather was the first local construction entrepreneur. He built a very successful business supplying goods and services around town, one that was truly the first of its kind.


Right Hand Man

Jorge had the privilege of being his grandfather’s right hand man from a young age. Hard work, dedication and most importantly high integrity were ingrained in him along the way.


Extensive Experience

Jorge has traveled the country doing restoration work after natural disasters like Hurricane Katrina. He has worked for countless home exterior companies — large and small, developing his craft and expertise.


Jorge Cano

Co-Owner & Director of Operations & Customer Relations

His journey has taken him far north and has landed him in Omaha, Nebraska. Jorge has earned a designation as a true expert in roofing and home exteriors. The title that brings him the most joy is ‘Dad’! When he’s not climbing ladders or meeting with customers he stays busy chasing after his 3 little ones and working on projects in their historic country club home. 


Sarah Smith Cano

Co-Owner & Lead Designer 

Originally from Minneapolis, MN she left her corporate PR job to experience work and life in Mexico City. After several years of life in the big city she met Jorge and the rest is history. With her business experience as a boutique owner and home design expert she decided to join forces with Jorge and Rooforia Home Exteriors was born. She soon discovered her passion and love for home restoration — especially historic preservation projects — and together they built Rooforia into a full service home exterior boutique firm. Her passion is helping people bring out the beauty of their homes. She’s also proud to add Mom to her list of credentials and enjoys travel, cooking and antique restoration in her free time.



Thanks for taking time out of your day to visit us! We hope you’ll stop by sometime for a visit or feel free to reach out. 



Our Philosophy

Because we said we would.



High Values

Our success is not only due to the quality of our work, it comes down to attitude, accountability and the way we treat our customers. We appreciate our customer’s homes are their treasures, livelihoods and futures and the things and people within them mean the world.


Hard Work

We believe in hard work and doing what we say we’re going to do. We promise to work tirelessly to make sure our customers have an exceptional experience and no matter what we’ll always make it right.


Good Times

Life can’t be taken too seriously and we think work should be fun! Everyone is happier when you can let loose and be your true self and we want our customers’ home projects to be a pleasure not a pain!




Put our philosophy to work for you. Let's talk.