Rooforia was born out of two people’s separate pursuit of the American dream that eventually collided to form Rooforia.
Jorge and Sarah shared a vision and mission to leave a positive impact through quality work and putting people first – so that every neighborhood is left better than they found it.
Their vision quickly turned into a business that gained the trust and support of clients, employees and the larger community by challenging the status quo in the contracting industry.
And they’re just getting started.
It all started in Guanajuato, Mexico…
—where Jorge learned the craft of construction from his grandfather, the town's first local construction entrepreneur. His grandfather instilled a strong work ethic and motivation in him, always telling him: “Work hard, do the right thing, treat people well and success is sure to follow.”
At the age of 16 Jorge said “adios” to small town Mexico and moved to the United States. For the next decade he traveled the country, fine-tuning his craft and learning the business. He found success the good old-fashioned way, following his grandfather’s advice and consistently exceeding the expectations of everyone he worked with.
Sarah, who was born and raised in Minneapolis, had big dreams of her own. She worked her way through school at the University of Minnesota and eventually launched a successful corporate career in the medical device industry. This led her to a new adventure living in the heart of Mexico City.
Little did she know, in a city of 20 million people, destiny would bring her to Jorge.
A natural home body with an eye for design, Sarah saw an opportunity to combine her passions with Jorge’s expertise. Together, the two created Rooforia, a company dedicated to bettering homes and communities, and providing career opportunities for their employees.
And while Rooforia provides superior design and remodeling services for Home & Commercial Exteriors, their purpose is bigger than just profit. Giving back to the community is a priority. Through Raise the Roof, Rooforia has given in excess of $250,000 to provide free roofs to families in need.
Sarah & Jorge Cano, Owners of Rooforia Home & Commercial Exteriors
Rooforia is truly one of its kind — a dream turned into a purpose-filled mission,
a home away from home for employees who became family, and an engine to breathe new life into homes and neighborhoods.
Meet the Violet Standard in home and commercial exteriors. Meet Rooforia.
Thanks for taking time out of your day to visit us! We hope you’ll stop by sometime for a visit or feel free to reach out.
Why choose us? We have plenty of reasons.
Our Philosophy
Because we said we would.
High Values
Our success is not only due to the quality of our work, it comes down to attitude, accountability and the way we treat our customers. We appreciate our customer’s homes are their treasures, livelihoods and futures and the things and people within them mean the world.
Hard Work
We believe in hard work and doing what we say we’re going to do. We promise to work tirelessly to make sure our customers have an exceptional experience and no matter what we’ll always make it right.
Good Times
Life can’t be taken too seriously and we think work should be fun! Everyone is happier when you can let loose and be your true self and we want our customers’ home projects to be a pleasure not a pain!