Press

People are taking notice

What’s the scoop?

Rooforia Co-Owner Sarah Cano named Midlands Business Journal ‘40 Under 40’ class of 2022.

Professional Achievements: Featured in a series of New York Times articles that brought awareness & attention to key issues facing the construction industry; Forbes article feature on women leaders in the construction industry; Surpassing our company’s charitable giving goal through our Raise The Roof donation program and local giving back initiatives; Opening Rooforia Headquarters & Distribution Center allowing consistent year-over-year growth in both revenue and workforce.

Community Involvement: Greater Omaha Chamber Economic Diversity Council Member; and Entrepreneurs’ Organization board member.

Tell us about a mentor who has had a positive impact on your career. Through a series of serendipitous connections, I met a successful local real estate developer who had a significant impact on my path as an entrepreneur. Ultimately the single, most impactful thing he did that changed the trajectory of my life and business career is introduce me to the Nebraska chapter of the Entrepreneurs’ Organization.

What has been the most fulfilling moment in your career? The year we launched our roof donation program, we selected a woman who had just lost her husband of 40-plus years and had recently retired from a lifelong career at OPS. Through a series of unfortunate events, the home her husband built for their family was deteriorating. Her warm heart and smile were contagious. The moment I will never forget was showing up on our last day of work and our team presented her with a Thanksgiving dinner and all of the fixings to celebrate at her home, and to our surprise, she had also prepared a full Thanksgiving dinner for our entire team and invited everyone into her home to enjoy together and I knew that we were truly leaving each neighborhood better than we found it.

What is something about you that not everyone knows? I used to be a fire twirler.

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